Portfolio
Work that moved the numbers
Case studies across branding, campaigns, websites and content production.
XYZ Travels Social Growth
XYZ Travels · Travel
Problem
Low engagement and inconsistent posting.
Solution
Content pillars, a monthly shoot cadence and paid amplification.
Results
From 4k to 61k followers in 9 months.
GreenFarm Retail Packaging
GreenFarm Ltd · Agribusiness
Problem
Products invisible on a crowded shelf.
Solution
Bold packaging system with a clear product hierarchy.
Results
Retail sell-through up 42%.
TechNova Corporate Website
TechNova · Technology
Problem
A slow site that did not explain the product.
Solution
New information architecture, copy and a fast modern build.
Results
Bounce rate down 38%, demo conversion up 2.4x.
ABC Holdings Investor Campaign
ABC Holdings · Investment
Problem
Low awareness among institutional investors.
Solution
Integrated LinkedIn, email and print campaign.
Results
KES 180M in tracked pipeline.
Casto Brand Refresh
Casto Fintech · Financial Intelligence
Problem
A technical product with no coherent brand story.
Solution
New positioning, identity system and messaging framework rolled out across product and web.
Results
3x increase in qualified demo requests within two quarters.
Casto Product Film
Casto Fintech · Financial Intelligence
Problem
Complex product, short attention spans.
Solution
A 90-second product film plus 12 cut-downs.
Results
1.2M views across channels.